Creating Strategic Content to Grow Your Business

Tired of spending hours creating content that gets ignored? Ready to move beyond “post and pray” to a strategic approach that actually grows your business?

This hands-on workshop teaches you how to create content that works — content that attracts the right people, builds trust, and turns followers into customers. You’ll leave with a clear content strategy, time-saving templates, and the skills to create professional-looking posts and videos without breaking the bank.

The first half of the workshop will show you how to create a tailored and strategic content framework that aligns with your business goals. It will also provide tools to help you generate ideas to fill your calendar.

The second is devoted to timesaving and highly effective content creation techniques and tools so you can get the content done and scheduled to go out the door!

What We’ll Cover & Create Together

1. Your Strategic Content Framework

• How to align content with your business goals (not just engagement)
• Creating content pillars that position you as the go-to expert
• Planning content that moves people from browsers to buyers

2. Time-Saving Content Creation

• Building reusable templates for consistent branding
• Bulk creation techniques that turn one idea into multiple posts

• Latest AI tools for generating images and videos on a budget
• How to use AI while maintaining your authentic voice and brand
• Planning and shooting engaging videos with just your phone

Perfect For:

• Small business owners who know they need content but don’t know where to start
• Solo entrepreneurs tired of spending hours creating content that doesn’t convert
• Service providers who want to showcase their expertise strategically
• Anyone who’s been winging their content strategy and ready to get serious

This workshop is designed for business owners who want results, not just pretty posts. Come ready to work, create, and leave with content that actually grows your business.

BONUS: To help you apply the knowledge from this session, you will also be able to access a range of additional resources, including an actionable worksheet and cheat sheet.

This is a hybrid event so please indicate when registering whether you will be attending ‘in person’ or ‘virtually’ (Teams). Light refreshments will be provided for ‘in person ‘attendees.

This workshop will be facilitated by Kirri Romero from the Online Fix.