Digital Marketing Essentials

Prioritise digital marketing. Marketing is one of the most important ways to drive new business and communicate your customer value proposition. Done right, it can prompt a burst of activity. Done wrong, it can waste your time and money.

Your digital marketing strategy must aim for impact. This means video content, influencer marketing, SEO, staying on top of social trends, and being optimised for mobile devices. This accessible digital marketing workshop will give you the skills, tools and practical advice you need to create and execute an effective marketing strategy.

Here’s a quick taste of some of the topics we’ll discuss:

• The difference between various online marketing channels, including social media, Google AdWords, website banners and emails
• Building an effective strategy
• Developing realistic goals
• Optimising your campaign (or Business-As-Usual) activity to ensure you’re spending your money efficiently and tapping into unexpected opportunities

This workshop is for small business owners who want to:

• Learn about the various—and most effective—ways to market online
• Develop their digital marketing skills
• Walk away with practical knowledge and the confidence to start marketing!

Register for this workshop to learn how to use digital marketing to drive engagement and sales for your small business.

ABOUT THE ASBAS DIGITAL SOLUTIONS PROGRAM

The Australian Small Business Advisory Services (ASBAS) program provides low-cost, high-quality digital advisory services to small businesses across Victoria—and it’s come to Brimbank!

The program is being delivered in Brimbank by Melbourne Innovation Centre in partnership with Brimbank City Council.

The program supports your online business needs by offering the following:

• Group Workshops (like this one!)
• One-on-one mentoring (2 hours)
• ASBAS Digital Solutions portal
• Interactive Webinars

How much will the program cost me?    The ASBAS Digital Solutions program requires a single $55 payment, which grants you full access to the above outlined components of the program.

Am I eligible?   If your business has an ABN and less than 20 employees, you are eligible for the ASBAS Digital Solutions program.

How do I sign up?

• Purchase your $55 ticket to this event via this page
• You will automatically be added to the ASBAS Digital Solutions portal
• You will receive a “Welcome to the ASBAS Digital Solutions program” email
• Follow the prompts to confirm your registration for the program

Once you are fully registered, you will be able to access a code on the ASBAS Digital Solutions portal that will enable you to sign up to the other events in the series.