From Recipe to Retail: How to Launch a Food Product

You have an idea for a new food product, but what next? How do you take that first leap and in which direction?

This information session presents a high level view that will point you in the right direction and get your food business journey started, ready for you to tackle the five most important factors of launching a food product: Product, Price, Placement, Process and Promotion. You will leave with an idea of the players, the rules and the umpires in the packaged food industry.