SEO → GEO: Optimising for AI and Local Search

Search Engine Optimisation (SEO) is often seen as costly and complex, with many small businesses investing in it but not seeing results. The truth is, with the right knowledge, you can do many of the essential SEO tasks yourself.

This hands-on workshop lifts the lid on how SEO works and gives you the skills to DIY your SEO, breaking down complex concepts into simple, step-by-step actions that make a real difference to your online visibility.

Plus, we will also look at the changes emerging relating to AI and how to adjust going forward.

What you’ll learn:

• How to apply SEO to your website content and the key activities to get started
• What’s changing and the new GEO (Generative Engine Optimisation)
• The different elements of search (including local search) and what you need to do to ‘rank’
• Tips for optimising website content and what to look for when hiring a professional
• How to develop a keyword strategy using simple, effective tools
• How to optimise your Google Business Profile and manage reviews
• A step-by-step guide to on-page optimisation, earning local backlinks, and measuring success

Walk away with a practical search audit checklist for your business.

This is a hybrid event. When registering, please indicate whether you will attend in person or online via Zoom.

Please note: if in-person registrations are too low, the workshop will be delivered online only.

BONUS: To help you apply the knowledge from this session, you will also be able to access a range of additional resources, including an actionable worksheet and cheat sheet.

This workshop will be facilitated by Kirri Romero from the Online Fix.