Marketing in 2025: What’s Changed, What Works, What’s Worth Your Time

The marketing landscape has shifted dramatically in 2025. Consumer behavior has changed, AI tools are everywhere, and traditional marketing approaches aren’t delivering the same results. For small business owners juggling tight budgets while trying to stay competitive, it’s never been more important to understand what actually works now.

Join us to learn what’s changed, and how can you adjust your current approach. We’ll shift through the hype and focus on practical to-do’s that you can use in your own business.

We’ll be covering:

• How people’s spending has changed (reduced!) and how you can work with this
• How to stay visible in a storm of AI generated content and there’s more content than ever
• Smart automation strategies that don’t break the budget
• Why authenticity has become your competitive advantage
• Channel-specific adjustments for SEO, social media, and paid ads
• Which AI tools are actually worth your time (and which ones aren’t)

Perfect for: Small business owners who want practical adjustments over theory, and results over hype.

What you’ll leave with:

Actionable frameworks, tool recommendations, and a clear action plan for marketing that works in today’s environment.

No fluff, no overwhelming tech-speak—just practical strategies you can implement immediately.

BONUS: To help you apply the knowledge from this session, you will also be able to access a range of additional resources, including an actionable worksheet and cheat sheet.

This is a hybrid event. When registering, please indicate whether you will attend in person or online via Zoom.

Please note: if in-person registrations are too low, the workshop will be delivered online only.

This workshop will be facilitated by Kirri Romero from the Online Fix.