Masterclass #2 – Design Thinking for Startups: A problem-solving Approach

Design Thinking applies a human-centric approach to business development and a solution-based approach to solving problems. In this workshop, you will explore the various stages of design thinking and apply these powerful tools to your business product or service to generate an out-of-the box thinking process.

Customers have access to more information and influence than ever before. This makes Customer Centricity a key to success. It is about offering a great experience for your customers through all stages of connection with your business. From the customer awareness stage through to the post-purchase stage. This workshop will explore customer journey maps, understanding your ideal customer and creating customer personas.

Here’s a quick taste of some of the topics we’ll discuss:

• How to implement a design thinking process
• The power of using empathy as a base for solving problems
• What problems your product or service is addressing

This workshop is for entrepreneurs and startups who want to:

• Learn about Design Thinking and Customer Centricity
• Achieve results with critical and creative thinking
• Deliver experiences that customers truly value

Mentoring Sessions:

Register for any masterclass and get an hour long mentoring session for free.

Mentoring sessions work on a first come, first served basis so register your interest before spaces fill up.

Masterclass Master:

Guy Inbar is a co-founder at DifferenThinking & REDCX, Expert in Residence at Inspire9, Lead Instructor at General Assembly, and Senior Business Mentor at Inspiring Rearbirds and Startup Bootcamp. Passionate about education, coaching and mentoring, Guy works with, and support teams and entrepreneurs through early-stage and high growth periods with concepts, value proposition, market fit and product commercialisation.

Mentors:

Vivian Vo is the program manager at Melbourne Innovation Centre and has managed various government initiatives, including the Digital Enterprise program which saw 1300 small businesses mentored in three years. She presents digital and marketing workshops, has managed the Darebin Pitch It competition and supported regional startups with the Take Your Business Online program in Geelong. Vivian is also a contributing columnist for the Herald Sun’s business section, providing business advice and solutions for startup businesses.

Register for this workshop to learn more about Design Thinking and Customer Centricity.

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