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Masterclass #3 – What Customers Really Want: The Product-Market Fit

8 November, 2018 @ 9:30 am - 11:30 am


Nothing is as irreplaceable as a strong market. The Product-Market Fit helps businesses create a product that can satisfy an existing market, rather than trying to find a market for their new product.

In this workshop, we will examine Empathy Maps for you to better understand the emotional drive of your target market, as well as the Value Proposition Canvas to understand your customers’ needs. Next, we will look at the Minimal Viable Product development technique, and the Lean Startup methodology of “test and learn”.

Here’s a quick taste of some of the topics we’ll discuss:

  • The importance of defining your value hypothesis
  • How to test whether your business has Product-Market Fit
  • Using empathy to attract and satisfy your market
  • How to develop a Minimal Viable Product

This workshop is for entrepreneurs and startups who want to:

  • Learn about the Product-Market Fit
  • Achieve results with Empathy Maps, the Value Proposition Canvas, Minimal Viable Product and Lean Startup methodology
  • Increase their chances of attracting investment by having a clear Product-Market Fit

Mentoring Sessions:

Register for any masterclass and get an hour long mentoring session for free.

Mentoring sessions work on a first come, first served basis so register your interest before spaces fill up.

Masterclass Master:

Guy Inbar is a co-founder at DifferenThinking & REDCX, Expert in Residence at Inspire9, Lead Instructor at General Assembly, and Senior Business Mentor at Inspiring Rearbirds and Startup Bootcamp. Passionate about education, coaching and mentoring, Guy works with, and support teams and entrepreneurs through early-stage and high growth periods with concepts, value proposition, market fit and product commercialisation.


Vivian Vo is the program manager at Melbourne Innovation Centre and has managed various government initiatives, including the Digital Enterprise program which saw 1300 small businesses mentored in three years. She presents digital and marketing workshops, has managed the Darebin Pitch It competition and supported regional startups with the Take Your Business Online program in Geelong. Vivian is also a contributing columnist for the Herald Sun’s business section, providing business advice and solutions for startup businesses.

Register for this workshop to learn more about what your customers really want and whether your business is in a position to deliver it.

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iHarvest Coworking Sunshine
301 Hampshire Road, #Level 4
Sunshine, VIC 3020 Australia
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