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Masterclass#10 – Minimum viable brand
21 March @ 9:30 am - 11:30 am
To define a brand, we have to start with the target audience.
The Minimum Viable Brand (MVB) framework is used to quickly identify the purpose, promise and positioning of the business.
In this Masterclass, we’ll prototype a MVB and cover how brands shape design for your business.
Jordan Gian is a designer and thought provoker – But mostly a creative entrepreneur. With a background in Design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME’s before his 25th birthday. Jordan’s time is split between design commitments for leading global brands, running ecom businesses, Hospitality venues and consulting on strategy and innovation. If we can’t find him, we start looking at the beach or in the mountains.
Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).
The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter.
HANNAH GEE is a senior leader who is passionate about building great learning cultures. A genuine collaborator, problem solver and leader, Hannah’s career has encompassed partnering with organisations to get great outcomes for and through people, technology and learning. Hannah hustles, develops individuals and teams and loves building stuff.
Speak to Hannah about Leadership, Management, Purpose, Learning and Development, Business Growth, Consulting, Storytelling, and Learning Design
THOMAS ANBEEK is a builder with a passion for entrepreneurship and startups. After spending a number of years as a management consultant, the Erasmus University and the Rotterdam School of Management engaged Thomas to aid in establishing the Erasmus Centre for Entrepreneurship (ECE). After moving to Australia Thomas became the first employee at Startup Victoria and was responsible for growing the community from 3,000 to 11,000 startup enthusiasts.
Speak to Thomas about Startups, Teamwork, Investment, Lean start-up, Community Building, and Program Development
JORDAN GIAN is the ‘Minimum Viable Brand’ Masterclass Master and he’s also one of the Entrepreneurs in Residence at Victoria University who you can connect with through the iHarvest Mentoring program. Speak to Jordan about Small business, Design, Marketing, Getting started, Mindset, and Scale
Register now to attend #iHarvestMasterclass #10 and secure your mentoring session.