Masterclass#16 – Who are they? Creating Customer Personas

The key to any startup or business’ longevity is the successful application of addressing and solving a specific sets of needs & desires of its customer. In this masterclass, you will learn how to dive deeper into understanding who your customer is, so you can better solve their challenges and gain traction for your startup.

Product Design, Business Modelling & Marketing are all closely influenced and rely heavily on the accuracy and depth of an avatar, or customer persona. Set your startup & teams up for success by learning how to effectively map Customer Personas.

Here’s a quick taste of some of the topics we’ll discuss:

• Building Business Models on Customer Insights


• Empathy Mapping


• The 7 Core Human Fears & Desires


• Effective Advertising

This masterclass is for entrepreneurs who want to:

• Establish innovative Business Models based on Customer Needs & Desires


• Learn how to deepen their understanding of who they are building their product for & marketing to


• Gain Traction & Scale quickly

Register for this masterclass to learn more about who your customers so you can better solve their challenges and gain traction to your startup.

MASTERCLASS MASTER:

Phoebe Kuhn is a Speaker, Human Behaviour Specialist, Personal Brand Strategist, Business and Mindset Coach. She works with Entrepreneurs & Executives to bring their talents and ideas into the world in a scalable, profitable and inspiring way. Prior to starting her own business, she worked in various roles in Food Tech & Legal Tech Startups, eCommerce & at some of the world’s most awarded Creative Agencies, managing digital projects for the likes of Myer, NAB, Holden, Coles, iSelect & 2XU.

Through her experience in the Digital Marketing & Communications sector and a background in Personal Development & Human Behaviour, Phoebe fuses her unique experience to drive innovation through a deeper understanding of Consumer Behaviour & Core Human Needs.

She writes and speaks on the topics of Leadership, Entrepreneurship & Human Behaviour Dynamics. 

Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).

The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter.

HANNAH GEE is a senior leader who is passionate about building great learning cultures. A genuine collaborator, problem solver and leader, Hannah’s career has encompassed partnering with organisations to get great outcomes for and through people, technology and learning. Hannah hustles, develops individuals and teams and loves building stuff.

Speak to Hannah about Leadership, Management, Purpose, Learning and Development, Business Growth, Consulting, Storytelling, and Learning Design

THOMAS ANBEEK is a builder with a passion for entrepreneurship and startups. After spending a number of years as a management consultant, the Erasmus University and the Rotterdam School of Management engaged Thomas to aid in establishing the Erasmus Centre for Entrepreneurship (ECE). After moving to Australia Thomas became the first employee at Startup Victoria and was responsible for growing the community from 3,000 to 11,000 startup enthusiasts.

Speak to Thomas about Startups, Teamwork, Investment, Lean start-up, Community Building, and Program Development

JORDAN GIAN is a designer and thought provoker – but mostly a creative entrepreneur. With a background in design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME’s before his 25th birthday. Jordan’s time is split between design commitments for leading global brands, running ecom businesses, hospitality venues and consulting on strategy and innovation.

Speak to Jordan about Small business, Design, Marketing, Getting started, Mindset, and Scale

Register now to attend #iHarvestMasterclass #16 and secure your mentoring session.

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