Masterclass#23 – Facebook Marketing for Entrepreneurs

Take your startup to the next level with Facebook advertising. It is critical to understand the foundations to avoid wasting time and money. Use posts to inform, intrigue, and offer incentives to followers—and then take that engagement beyond page posts by advertising.

Use Facebook ads to reach a targeted audience, increase web traffic, and expose your business to potential customers and clients. Don’t rush the setup. Variables include your target market, budget, and the duration of the ad. After your advertisement has ended, you can view analytics to understand user behaviour and engagement.

Here’s a sample of some of the topics we’ll discuss:

• How Facebook advertising works
• Setting up an effective Facebook ad
• Tracking your ad’s success

This masterclass is for entrepreneurs who want to:

• Make the most of Facebook’s advertising capabilities
• Increase traffic, leads, and sales by setting up their own targeted Facebook ads

Register for this masterclass to learn how to build custom audiences for your startup using Facebook advertising.

MASTERCLASS MASTER:

Dean Cvetkoski and started his business life at the age of 15 and used to write notes to excuse himself from school, only to get changed into something more presentable and attend client meetings. Dean says business is his lifestyle, not just his passion. Dean is the CEO & Founder of newly found local Liverpool startup, Vesuvio, which started from nothing to a now global business and is making news headlines across Australia.

Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).

The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter.

HANNAH GEE is a senior leader who is passionate about building great learning cultures. A genuine collaborator, problem solver and leader, Hannah’s career has encompassed partnering with organisations to get great outcomes for and through people, technology and learning. Hannah hustles, develops individuals and teams and loves building stuff.

Speak to Hannah about Leadership, Management, Purpose, Learning and Development, Business Growth, Consulting, Storytelling, and Learning Design

THOMAS ANBEEK is a builder with a passion for entrepreneurship and startups. After spending a number of years as a management consultant, the Erasmus University and the Rotterdam School of Management engaged Thomas to aid in establishing the Erasmus Centre for Entrepreneurship (ECE). After moving to Australia Thomas became the first employee at Startup Victoria and was responsible for growing the community from 3,000 to 11,000 startup enthusiasts.

Speak to Thomas about Startups, Teamwork, Investment, Lean start-up, Community Building, and Program Development

JORDAN GIAN is a designer and thought provoker – but mostly a creative entrepreneur. With a background in design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME’s before his 25th birthday. Jordan’s time is split between design commitments for leading global brands, running ecom businesses, hospitality venues and consulting on strategy and innovation.

Speak to Jordan about Small business, Design, Marketing, Getting started, Mindset, and Scale

Register now to attend #iHarvestMasterclass #23 and secure your mentoring session.

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