Masterclass#9 – Simple Techniques to Assess Market & Competition

In order to succeed, a startup must properly understand their market. First by assessing the attractiveness of their startup to the market, and then understanding the potential market size and the behaviours required to succeed in that market.

Standing out also means understanding your competition. Market research can prepare you for evolving markets and prevent your business from being overshadowed by your direct competitors. Gather information about competing products and services, pricing, positioning and branding, and market reputation.

Determine your own competitive advantage based on this information.

Here’s a sample of some of the topics we’ll discuss:

• Importance of knowing your customer


• Simple techniques and tools for assessing your market and competition


• Market validation process and defining your unique proposition

This masterclass is for entrepreneurs who want to:

• Gain greater knowledge of their market and customers


• Learn about market research tools and resources

Register for this masterclass to learn how to gain a clear understanding of your market and competition.

MASTERCLASS MASTER:

Jeanette Cheah is Chief Strategy Officer and Co-Founder of The Hacker Exchange, a global, tertiary-accredited program connecting curious entrepreneurs to opportunities in Silicon Valley, Tel Aviv and beyond. She is the co-creator of the Gingerbread Demolition non-profit event for Save the Children Australia, and has spoken at or created events for General Assembly, SXSW, Google Launchpad, and Melbourne Knowledge Week to name a few. Jeanette was also listed in Smart Company’s International Women’s Day Showcase, 2018.

With a background in economics, sociology, marketing and UX design, Jeanette loves blending the excitement of the startup world with the power of the business world, and believes the best results come from diversity of thinking and a ‘never stop learning’ mindset.

Register for any iHarvest Meetup or Masterclass and receive a complimentary mentoring session with one of the VU Entrepreneurs in Residence (VU EIRs).

The iHarvest mentoring sessions offer specialised guidance to startups and entrepreneurs through connection to the VU EIRs, a diverse bunch with a single common defining characteristic – they believe in the importance of developing entrepreneurs and They Make it Matter.

HANNAH GEE is a senior leader who is passionate about building great learning cultures. A genuine collaborator, problem solver and leader, Hannah’s career has encompassed partnering with organisations to get great outcomes for and through people, technology and learning. Hannah hustles, develops individuals and teams and loves building stuff.

Speak to Hannah about Leadership, Management, Purpose, Learning and Development, Business Growth, Consulting, Storytelling, and Learning Design

THOMAS ANBEEK is a builder with a passion for entrepreneurship and startups. After spending a number of years as a management consultant, the Erasmus University and the Rotterdam School of Management engaged Thomas to aid in establishing the Erasmus Centre for Entrepreneurship (ECE). After moving to Australia Thomas became the first employee at Startup Victoria and was responsible for growing the community from 3,000 to 11,000 startup enthusiasts.

Speak to Thomas about Startups, Teamwork, Investment, Lean start-up, Community Building, and Program Development

JORDAN GIAN is a designer and thought provoker – but mostly a creative entrepreneur. With a background in design Jordan unknowingly used many Human Centered Design methods in setting up 15 SME’s before his 25th birthday. Jordan’s time is split between design commitments for leading global brands, running ecom businesses, hospitality venues and consulting on strategy and innovation.

Speak to Jordan about Small business, Design, Marketing, Getting started, Mindset, and Scale

Register now to attend #iHarvestMasterclass #9 and secure your mentoring session.

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