Web Mastery: How to Build a Website to Grow Your Business

Before you spend a dollar on a new website, know what you need to know to avoid the costly mistakes that catch most people out.

Most people start in completely the wrong place. They pick a hosting plan, grab a domain, choose a theme (or even hire a costly developer) … and then try to work out what the site’s actually for. That’s backwards and it’s how you end up with a pretty website that doesn’t bring in a single customer.

And now we also have the AI as the solution? But is it?

This practical, no-nonsense workshop walks you through the right order, so you make confident decisions and get real value for the money you spend. We’ll also give you the honest take on AI website builders and where they genuinely help, and where the “easy way” quietly costs you more.

What you’ll learn:

• The right build order – sort out what your site needs to do and what’s needed to make it perform
• AI website builders, the honest version ie what they’re brilliant at, and what they quietly skip
• Choosing the right platform for your business (Squarespace, Wix, Shopify, BigCommerce, WordPress)
• Choosing and briefing a developer (or AI) without getting ripped off
• Domains, hosting, SSL, and the compliance bits you can’t skip (privacy, T&Cs, cookies, SPAM Act)
• A design that works on mobile, plus a go-live and migration checklist you can actually follow

Participants will leave with:

A clear plan for your website, the right platform for your needs, a realistic view of what AI can and can’t do, plus a downloadable cheat sheet and worksheet.

This workshop is ideal for:

Small business owners starting from scratch, or anyone about to rebuild and wanting real value for the money they spend.

📍 Hybrid event — attend in person or online via Zoom. Please indicate your preference when registering. If in-person registrations are low, the workshop will be delivered online only.

Facilitator:

Kirri Romero from The Online Fix